Ayata Commerce
Brand Identity, Guidelines & Web-site designer
Ayata Commerce had a finalised logo and colour palette, but no clear rules for using them across different touchpoints. Without guidelines, the brand could easily look different on the website, on social media and in print. The goal was to turn the core assets into a simple, complete identity system that anyone could follow, whether a designer, an agency or an AI tool.
Objectives
Create a consistent brand look across web, social and print.
Define clear rules for how the logo is used, sized and protected.
Specify accurate colour values for both screen and print.
Set a type pairing that gives the brand character and stays readable.
Show the identity working on real formats like social posts, stories and business cards.
Give reviewers an objective checklist to judge any creative, including AI generated work, against the brand.
Scope of Work
